How to track UTM-tagged outbound clicks

We auto-tag outbound links with utm_source=mynextgym so you can see MNG traffic in your own analytics.

Last updated 25 April 2026

Every link from your MyNextGym profile to your website / booking page is automatically tagged with UTM parameters. You can see this traffic in your own analytics.

The tags

Format: ?utm_source=mynextgym.com.au&utm_medium=referral&utm_campaign={surface}

{surface} reflects where the click came from: listing (profile sidebar), search, suburb, event, featured, or email. Example: a buyer clicks your Website button on your profile β†’ they land on https://yourgym.com.au?utm_source=mynextgym.com.au&utm_medium=referral&utm_campaign=listing.

How to see it in your tools

Google Analytics

  • Acquisition β†’ Traffic sources β†’ filter Source = mynextgym.com.au
  • Or Reports β†’ Engagement β†’ filter by UTM source

Google Search Console

  • Doesn't show referral UTMs (only organic search). Use GA for this.

Other tools

  • Most analytics platforms (Mixpanel, Plausible, Fathom, Matomo) parse UTMs automatically

What gets tagged

  • Website sidebar button
  • Book sidebar button (if it goes to your external booking page)
  • Phone clicks (mobile only) β€” these don't UTM since they're tap-to-call

Why this matters: lets you measure exactly how much traffic and conversion you're getting from MNG. Hard data > gut feel.