How to track UTM-tagged outbound clicks
We auto-tag outbound links with utm_source=mynextgym so you can see MNG traffic in your own analytics.
Last updated 25 April 2026
Every link from your MyNextGym profile to your website / booking page is automatically tagged with UTM parameters. You can see this traffic in your own analytics.
The tags
Format: ?utm_source=mynextgym.com.au&utm_medium=referral&utm_campaign={surface}
{surface} reflects where the click came from: listing (profile sidebar), search, suburb, event, featured, or email. Example: a buyer clicks your Website button on your profile β they land on https://yourgym.com.au?utm_source=mynextgym.com.au&utm_medium=referral&utm_campaign=listing.
How to see it in your tools
Google Analytics
- Acquisition β Traffic sources β filter
Source = mynextgym.com.au - Or Reports β Engagement β filter by UTM source
Google Search Console
- Doesn't show referral UTMs (only organic search). Use GA for this.
Other tools
- Most analytics platforms (Mixpanel, Plausible, Fathom, Matomo) parse UTMs automatically
What gets tagged
- Website sidebar button
- Book sidebar button (if it goes to your external booking page)
- Phone clicks (mobile only) β these don't UTM since they're tap-to-call
Why this matters: lets you measure exactly how much traffic and conversion you're getting from MNG. Hard data > gut feel.