How to sell free trial passes

Set price = $0, enable ticketing, and you've got a trial-pass funnel that captures leads.

Last updated 25 April 2026

Free trials are a $0 product with ticketing enabled. They convert curious browsers into in-person visits.

Steps

  1. Owner Portal β†’ Products β†’ Create product
  2. Pick One-time purchase type
  3. Set Price to 0 (literal zero)
  4. Title: "Free trial class" / "7-day pass" / etc.
  5. Toggle Issue tickets to on
  6. Set Expiry days (e.g. 14 days from purchase)
  7. Publish

What happens at checkout

  • Buyer enters name + email (no card collected for $0)
  • They get a ticket email with QR + short code, same as paid products
  • You see them in Customer Orders + Ticket Hub

Why ticketing matters for free trials

  • You gate access at the door (only people who claimed get in)
  • You measure conversion (claimed β†’ showed up β†’ became member)
  • You email follow-up ("How was your trial? Want to join?")

Stripe Connect

Not required for $0 products. You can sell free trials before completing Stripe onboarding.

Trial fraud: there's no automated duplicate-email detection. If you see the same person claiming multiple trials with different emails, void their tickets via Ticket Hub β†’ Revoke.