Understanding your analytics dashboard
Profile views, website clicks, phone clicks, booking clicks — what good looks like.
Last updated 25 April 2026
What we track
| Metric | What it means |
|---|---|
| Leads | Completed contact-form submissions |
| Profile views | Unique visitors to your profile page |
| Website clicks | Tap-throughs to your external site |
| Phone clicks | Tap-to-call |
| Email clicks | Tap-to-email |
| Booking clicks | Tap on Book / Enquire CTAs |
| Directions clicks | Tap on the address / map link |
What good looks like (rough benchmarks)
- Free tier: 50-200 profile views/month is typical for a suburban gym
- Paid tier: 200-500/month
- Featured tier: 500-2000+/month, especially in busy suburbs
- Click-through rate (any CTA): 3-8% is healthy. Below 1% suggests the profile needs work (better photos, clearer description, current offer)
What to do with the data
- Low views, high CTR → upgrade to Featured for more views
- High views, low CTR → improve the profile (photos, hero shot, member offer)
- Many phone/website clicks but no leads → check if Enquire CTA is enabled and prominent
Time-range
Default view shows last 30 days. Toggle to 7d / 90d / all-time at the top of the dashboard.