Prime Athletica

Prime Athletica is a welcoming fitness studio with three locations across Melbourne's inner north, including Fitzroy, Thornbury and Ivanhoe. Designed with a focus on community and inclusivity, Prime offers a refreshing alternative to traditional gyms where everyone feels supported in their fitness journey. The studios feature high-quality, well-maintained equipment across separate gym and class spaces, complemented by freshly renovated bathrooms and showers.

Prime offers seven different classes catering to all fitness levels, from steady strength work to energetic HIIT sessions, with small class caps of just 15 people (8 at Ivanhoe) ensuring personalised attention and proper form coaching. For those preferring one-on-one guidance, experienced personal trainers are available for tailored programs. The Fitzroy location occupies a beautiful heritage-listed warehouse on Spring Street, while the Thornbury studio opened in October 2024 with meticulous attention to detail.

The newest Ivanhoe studio transforms a former iconic squash court into a stylish training space. Flexible membership options include daily access, casual rates, and no lock-in contracts, making it easy to fit fitness into your lifestyle.